Which brand is NOT traditionally associated with outerwear?

The brand Viyella is primarily known for its focus on high-quality fabrics, specifically lightweight wool and cotton blends, which are often used in finer shirting and dress fabrics rather than traditional outerwear. This focus on materials does not align with the typical offerings associated with outerwear, such as jackets, coats, and bombers that are designed to provide warmth and protection from the elements.

In contrast, Vetements, Vuori, and Versace are brands that have made a significant impact in the outerwear segment. Vetements is recognized for its unique and often avant-garde approach to contemporary outerwear designs. Vuori, a brand focused on activewear, also offers outerwear pieces designed for outdoor activities. Versace is well-known for its luxurious and bold outerwear collections that feature distinctive designs and high-fashion elements. Thus, Viyella stands out as the brand that does not traditionally align with the outerwear category.