What product category does Zoic specialize in?

Zoic specializes in activewear, particularly focusing on cycling apparel. This includes a range of products designed both for performance and comfort during biking activities, such as padded shorts and technical shirts that enhance the cycling experience. The brand is known for incorporating functional features that are specific to cycling, making its activewear suitable for those who lead an active lifestyle, especially cyclists. Understanding Zoic's niche in the activewear category clarifies the significance of their products in the context of outdoor and sport-specific apparel, highlighting how specialized brands cater to specific consumer needs in the athletic wear market.