What is the primary market focus for the brand Melanzana?

Melanzana primarily focuses on activewear and outerwear, specializing in high-quality products designed for outdoor activities. The brand is known for its commitment to sustainability and functionality, making it popular among outdoor enthusiasts who require reliable clothing for diverse weather conditions. They produce items like hoodies, jackets, and other apparel suited for active pursuits, which aligns them closely with both activewear and outerwear categories. This dual focus allows Melanzana to cater effectively to a market that values performance and durability in their clothing while engaging in activities such as hiking, climbing, and skiing.