What is Kjus primarily associated with?

Explore top fashion brands and their clothing categories. Study with varied questions, including multiple choice and explanations. Prepare effectively for your fashion brand exam!

Kjus is primarily associated with active shorts, sweaters, and outerwear because the brand focuses on high-performance sportswear, particularly in skiing and golf. Founded by a former professional skier, Kjus emphasizes functionality, innovative materials, and a sleek design tailored for active lifestyles. Their outerwear often features advanced waterproofing and insulation technologies, while their sweaters and active shorts are designed to provide comfort and mobility during athletic activities. This specialization aligns perfectly with the needs of outdoor enthusiasts and athletes, making the association with activewear and outerwear very clear. The other options, while they represent popular clothing categories, do not align with Kjus's brand identity and product offering.

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