What clothing categories does Southpole primarily focus on?

Southpole primarily focuses on jeans and tracksuits, which aligns with the brand's identity centered around urban streetwear. Established in the 1990s, Southpole has positioned itself in the casual and youthful fashion market, where jeans serve as a staple item due to their versatility and the tracksuits reflect a comfortable, athletic style. This combination caters to a demographic that values both style and functionality in their everyday wear, making these categories central to the brand's offerings.